Healthy hydration for conceiving

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If you’re currently growing, pushing* or breastfeeding a tiny human, odds are you’re dehydrated. Your recommended daily fluid intake goes up – way up. And your time, desire and bladder capacity to drink copious amounts of water goes down – way down.
That’s where we come in.

*if you’re actually reading this while pushing, please stop immediately. We’ll be here when you’re done.

We’re specially formulated to meet the hydration needs of pregnant and breastfeeding women.


Low calorie

Folic Acid

Low sodium

Vitamin C

Low sugar


No artificial colours, flavours or sweeteners

Customer testimonials

So, why not just drink water?

You should drink water! Lots of water!! But sometimes life gets in the way and you just don’t / can’t / won’t. You’re too busy throwing up in a toilet, falling asleep in the middle of TV shows or accepting unsolicited parenting advice from strangers, thanks very much.

When you’re pregnant or breastfeeding, sometimes you need more than water.

And that’s where we come in. We’re healthy hydration when water just… can’t.


  • Why is hydration so important when pregnant?

    From about 6-8 weeks gestation, your body’s total water volume will start to increase and by the last trimester you’ll have about 8 to 9 litres of extra fluid sloshing around inside you.

    All that extra water is basically helping to ‘build’ your baby. It helps to form the amniotic fluid; it helps your body produce all the extra blood it needs (your blood volume will increase by up to 50% throughout pregnancy!); it builds new tissue; and it also carries nutrients to your baby.

    Another factor is that when you’re pregnant your urine output increases significantly, as do your ‘insensible’ losses – fluid lost through perspiration and breathing (which we actually think is quite sensible, but anyway…).

    Basically you’re a growing, weeing, sweating, puffing mess. And all these changes mean that you need to consume more fluid each day!

    Experts recommend approximately 2.3 litres (around 10 – 12 glasses) per day. If you’re vomiting or exercising or living in extreme heat, you’ll need to up this even more.

  • Why is hydration so important when breastfeeding?

    Everyone is so focused on the birth that they forget to tell you that breastfeeding is really hard work! When breastfeeding, women lose around 700mL of water per day via their breastmilk alone (water accounts for 87% of breastmilk and the average milk production in the first six months of breastfeeding is 780mL per day). You need about an extra litre of fluid every day to keep your body hydrated and your milk supply up.

    And for those who aren’t breastfeeding, there’s still a chance you’re dehydrated. You’re time-poor, sleep-deprived and hormone-full, all the active ingredients of exhaustion. Staying hydrated often falls to the bottom of your to-do list.

    Experts recommend approximately 2.6 litres (around 12-15 glasses) per day for breastfeeding women. If you’re exercising or living in extreme heat, you’ll need to up this even more.

  • Does it matter if I’m dehydrated?

    Yes, it does. Dehydration can adversely impact your own health as well as the health of your baby.

  • How do I know if I’m dehydrated?

    One of the most tell-tale signs is by looking at the colour of your wee – if it’s dark yellow to brown, that usually means you are dehydrated. There are a number of other indicators too, such as a dry mouth, lips or tongue, headaches, dizziness and – this one sounds obvious so bear with us – feeling thirsty.

  • What are the benefits of being hydrated?

    Decreases the risk of urinary tract infections, constipation and hemorrhoids, reduces swelling, increases your energy levels, keeps you cooler… shall we go on? Also, if you’re breastfeeding, you need to stay hydrated in order to keep your baby hydrated! Since they get all their hydration and nutrients from your breastmilk, it’s important you’re keeping your milk supply up by consuming adequate fluids in order to pass it onto your baby.